Yes, you've come a long way, baby. But I gotta say, you're tampon commercials are getting a little too... descriptive.
Used to be the closest we'd get to any sort of reference to the actual goings-on was a woman (and before that, a man in a white scientist coat) who'd pour a pleasantly innocuous blue liquid on two tampons, showing how one was more absorbant than the other. Or we'd see an animation of a flying tampon, to illustrate the fact that such-and-such brand now had wings.
Now, though, they seem to have turned a corner in their marketing direction. Case in point, the latest ad, which shows a couple of women, in tight, pale slacks, who have been supposedly crouching down behind a sofa, waiting for a surprise party "Surprise!!!". The voice-over talks about how awful it is when a gal's been in a certain position for a lengthy amount of time and then suddenly changes position, causing the embarrassment of leakage and shifting, or some such thing. The 'leakage' line happens just when the visuals show the women jumping up to shout 'surprise!', and then freeze frames. I literally have to avert my eyes from the television, in fear that I'll catch a glimpse of some leakage. And what an ugly word. Leakage. Ugh.
I really don't like the images this commercial conjures up in my head when it's on as I'm eating my suppertime hamburger, taco or sloppy joe.
Can't they go back to the way it used to be. Suggestive advertising was so much nicer. How about some nice animated butterflies flying out from the crotchal region? Or a cartoon of a beaver building a dam in some idyllic stream, surrounded by lush vegetation? Or get Bambi to be your spokesperson.
Or even go back to the scientist guy telling women that such-and-such napkin will serve you fine. Just fine. Didn't you trust that guy, girls? I trusted him. He was a scientist. He must've known. He probably did leakage research with copious amounts of pleasant blue liquid.
Can't we bring him back?