Have you noticed a new slogan used by the Shops of Confederation Court Mall? "Outside the box". I take it to mean, I suppose, that shopping at this mall is different than shopping at box stores like WalMart, etc. I don't think it's all that great.
This from their website:
We invite you to experience the excitement of the Shops ofWhat makes the slogan fail for me is that The Shops of Confederation Court Mall is, structurally, a big box so the slogan more or less defeats itself in that respect. I won't bother to comment on the quality of goods/services one can buy/experience there.
Confederation Court Mall and our "outside the box" combination of fine
apparel, accessories, great gifts, home decor, dining, superior
customer service and much more.